World Bowls Tour LIVE Televised Events

London 14th October 2010 … The World Bowls Tour has appointed, marketing and sponsorship specialist Purple Tangerine to source commercial partners for its LIVE televised indoor bowls championships – The World Professional Indoor Championships; Scottish International Open; and the Welsh Grand Prix.

The events, featuring action packed end–to-end bowling from the world’s top ranked players, are televised LIVE on the BBC in the UK and through Eurosport in Europe and Asia.

With total TV audiences in excess of 5 million the championships pit players from the UK, Ireland, Canada, New Zealand, Israel, Hong Kong, South Africa and Australia against each other to battle it out to be the best in the world!

Nigel Jones, managing director of Purple Tangerine, says: “With over 500,000 people playing bowls regularly in the UK and over two million worldwide an association with the World Bowls Tour and its events is an excellent opportunity to target the predominantly 50+ market. This age group are mature consumers, homeowners and financial purchase decision makers looking to optimise their financial situation and make provision for the future.”

Organised by the World Bowls Tour, a company formed by the Professional Bowls Association, and one of the major governing bodies for world flat green bowls, World Indoor Bowls Council (WIBC), the aim of the tour is to increase the profile of the sport of bowls at all levels, open further opportunities in coaching, youth development and sport promotion.

The World Bowls Tour has a number of commercial sponsorship and partnership opportunities available for 2011 onwards. The next events are:

¬    Scottish International Open: 6th – 13th November 2010
¬    The World Professional Indoor Championships: 7th – 23rd January 2011
¬    The Welsh Grand Prix: 29th January – 4th February 2011

For further information on commercial partnership and sponsorship opportunities see www.purpletangerine.com

DRIFT 2012 Seeks Sponsors For Thames Exhibition

DRIFT, the biannual art exhibition comprising a series of strategically placed artworks in, alongside, and over the waterways in central London has appointed, marketing and sponsorship specialist Purple Tangerine to source commercial partners for the DRIFT 2012 exhibition.

DRIFT 2012 will be the biggest yet, benefiting from the London 2012 Games with exhibits along the Thames stretching from Central London to the Olympic village during the months up to and including the Olympics.

There are a number of commercial packages available including naming rights to official supporters.

Nigel Jones, managing director of Purple Tangerine, says: “DRIFT offers a highly visible and very special benefit proposition to sponsors through its location, purpose, legacy and prominence. Each site-specific commissioned piece will demonstrate the highest level of technical excellence, expertise and innovation in its field.”

Caroline Jones, DRIFT’s Creative Director, says: “The dynamic riverside setting in the heart of London offers a focal point for millions of visitors and residents alike, with a legacy of artworks that serve as a record of the city, the river and its people in exhibitions throughout the world.”

DRIFT features a broad range of British and international artists working in the mediums of sculpture, installation, painting, sound and film. Using light, movement, energy, and with the natural elements of the ever-changing river, each artist will be given a different location to transform and enrich.

DRIFT 2010, which begins on 2nd November 2010 and runs for 2 months, will feature established and emerging international artists work and will be installed in the river, on bridges and river walkways in Central London and Canary Wharf.

As a non-profit organisation DRIFT’s organisers Illuminate Productions are dedicated to running a range of  educational and volunteer programmes alongside the main exhibition offering participants a unique opportunity to create their own artworks. Designed to appeal to all ages and abilities from children to pensioners, DRIFT workshops and training programmes will bring art to Londoners and visitors from every walk of life.

Caroline, added: “In DRIFT 10 we hope to use performance and sculpture to connect the public with professional artists and technical experts, giving all the chance to learn new skills and enhance their creativity, inspired by the river.”

DRIFT 2010 will be showing the spectacular work Bit.Fall by Julius Popp by the Millennium Bridge and the DLR Bridge in Canary Wharf. See link http://bit.ly/dpLotL

DRIFT is supported by the Mayor of London, Tate Modern, Canary Wharf Group, British Waterways, Port of London and local councils.  The advisory team includes Nigel Kershaw OBE, Henry Meyric Hughes, Fiona Banner and Lord and Lady Burlington.

For further information on commercial partnership and sponsorship opportunities see www.purpletangerine.com and www.drift-london.co.uk

Match Attax World Championships Seeks Sponsors

Topps Europe has appointed Purple Tangerine’s Football Studio, the football marketing and sponsorship specialist, to source commercial partners for the Match Attax World Championships 2011.

Celebrating its 4th year, the Match Attax World Championships 2011 is the world’s biggest football trading card competition.

Based on the English Premier League, the World Championships attract over 20,000 participants from 17 countries around the world including: UK, ROI, Hungary, Norway, Sweden, Denmark, UAE, South Africa, Hong Kong, Singapore, Malaysia and Australia.

Country heats and finals are held between February and April 2011 culminating in the World Championship Finals to be played at Stamford Bridge – home of Chelsea FC on 30th April 2011 … during the Chelsea V Spurs match!

Nigel Jones, managing director of Purple Tangerine, says: “The Match Attax World Championships 2011 is a great opportunity for brands to tie in with the famous player trading cards game. The English Premier League is arguably the greatest show on earth – the world’s most popular sporting league watched and followed by over ½ billion people in 202 countries!”

Sponsorship opportunities include global naming rights, country specific presenting partners and official supporters and suppliers.

Match Attax Facts

Match Attax is played in over 40 countries with more than 3.5 million collectors worldwide – targeted at boys aged 8-12yrs and girls 11-14yrs

Match Attax is by far the UK’s biggest selling collectable generating retail sales value of over £32 Million in the UK and Ireland

Over 3 seasons in the UK alone over 160 MILLION packets have been sold

In the UK alone over 1.3 million children collect Premier League Match Attax – this equates to 1:3 boys 5 to 14yrs

Mills Stores, a retail group in the north east of England (85 stores), sold 27 packets of Match Attax to every one Mars Bar!

The Match Attax Website (Toppsfootball.co.uk) is the most visited brand site by kids under 14yrs – 437,000 uniques per month

Rod Pearson, Marketing Director at Topps Europe, says: “The Match Attax World Championships is an ideal platform for companies to increase their brand awareness not only through advertising and PR coverage but through direct interaction with the huge number of children that take part in the Championships.”

For further information on commercial partnership and sponsorship opportunities see www.purpletangerine.com/downloads/matchattax.pdf
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For further information contact:

Football Studio
Purple Tangerine Limited
Nigel Jones – Director
email: nigel@purpletangerine.com
Tel. +44 7980 213 122
skype: purpletangerine
linkedin: http://uk.linkedin.com/in/purpletangerine
twitter:  http://www.twitter.com/ptangerines

MAMILS – The Latest Marketing Acronym!

Flashy sports cars are out, now no mid-life crisis is complete without a souped-up road bike. Why? Every weekend, across the nation’s rolling countryside, watch out for the Mamils: middle-aged men in lycra.

Research conducted by the retail analyst Mintel suggests there has been a surge in the number of middle-aged men choosing to get on two wheels.

Given the number of men aged 35-44 who are buying fancy-pants road racing machines, is this a 21st Century mid-life crisis? Has the silence of skinny tyres and carbon fibre framesets replaced the thunderous noise of motorbikes?

Match Attax World Championships 2011

Commercial partnership information coming soon …

Bring On The Germans

The FIFA World Cup is turning out just like WWII: the French have surrendered early; the USA arrived late; the Italians needn’t have bothered showing up; and blightly is left to fight the Germans!!!!

The Cult Of Personality

We are running a panel discussion event on Monday 19th April at Park Plaza Hotel South Bank London, regarding the affects of social media on celebrity profiles and sponsorship.

The panel includes: Phil Hall (John Terry’s Publicist); Maria Kempinska (Founder of Jongleurs), Kevin Roberts editor of Sports Business, Trevor Watkins from lawyers Clarke Willmott and Nigel Jones from Purple tangerine & Wahoo.

A hot debate given recent news on Tiger Woods, John Terry etc.

Nigel @ Purple Tangerine