Topps Europe has appointed Purple Tangerine’s Football Studio, the football marketing and sponsorship specialist, to source commercial partners for the Match Attax World Championships 2011.

Celebrating its 4th year, the Match Attax World Championships 2011 is the world’s biggest football trading card competition.

Based on the English Premier League, the World Championships attract over 20,000 participants from 17 countries around the world including: UK, ROI, Hungary, Norway, Sweden, Denmark, UAE, South Africa, Hong Kong, Singapore, Malaysia and Australia.

Country heats and finals are held between February and April 2011 culminating in the World Championship Finals to be played at Stamford Bridge – home of Chelsea FC on 30th April 2011 … during the Chelsea V Spurs match!

Nigel Jones, managing director of Purple Tangerine, says: “The Match Attax World Championships 2011 is a great opportunity for brands to tie in with the famous player trading cards game. The English Premier League is arguably the greatest show on earth – the world’s most popular sporting league watched and followed by over ½ billion people in 202 countries!”

Sponsorship opportunities include global naming rights, country specific presenting partners and official supporters and suppliers.

Match Attax Facts

Match Attax is played in over 40 countries with more than 3.5 million collectors worldwide – targeted at boys aged 8-12yrs and girls 11-14yrs

Match Attax is by far the UK’s biggest selling collectable generating retail sales value of over £32 Million in the UK and Ireland

Over 3 seasons in the UK alone over 160 MILLION packets have been sold

In the UK alone over 1.3 million children collect Premier League Match Attax – this equates to 1:3 boys 5 to 14yrs

Mills Stores, a retail group in the north east of England (85 stores), sold 27 packets of Match Attax to every one Mars Bar!

The Match Attax Website (Toppsfootball.co.uk) is the most visited brand site by kids under 14yrs – 437,000 uniques per month

Rod Pearson, Marketing Director at Topps Europe, says: “The Match Attax World Championships is an ideal platform for companies to increase their brand awareness not only through advertising and PR coverage but through direct interaction with the huge number of children that take part in the Championships.”

For further information on commercial partnership and sponsorship opportunities see www.purpletangerine.com/downloads/matchattax.pdf
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For further information contact:

Football Studio
Purple Tangerine Limited
Nigel Jones – Director
email: nigel@purpletangerine.com
Tel. +44 7980 213 122
skype: purpletangerine
linkedin: http://uk.linkedin.com/in/purpletangerine
twitter:  http://www.twitter.com/ptangerines

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